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When you think about successful personal chefs and private chefs who kick ass in the kitchen and focus on building wealth and a better future, you’re right to mock the modern movement of positive thinking. I talk to a lot of chefs about their dreams of owning their own business, so naturally, I’m positive. But chef, let me direct. Starting and running your own personal chef business requires you to get real. You need to know who you are, and need advice and mentorship from someone who’s been where you are now and where you want to go.
Positive thinking isn’t a plan for private chefs who want to build a real business and real wealth.
But I’ve Got Great Ideas and a Positive Attitude!!
Let’s get real, chef: A Positive Attitude Won’t Ensure Your Success
One of the most widespread beliefs of our modern society is that positive thinking makes everything possible. Being positive is a highly valued temperament, regarded as an essential characteristic in the entrepreneurial world. We’re taught that being cheerful, optimistic, and upbeat is the key to success and prosperity. But these false promises and our refusal to consider negative outcomes contribute to our failure. I’m not saying that positive thinking isn’t important. It is, but it is only part of the equation. You need to be willing to see the way you might be holding yourself back from achieving your ideal business. There is not quick road to entrepreneurial independence, unlimited wealth, and freedom.
- Failure is real, inevitable, and useful.
- Talented entrepreneurs and valued companies go belly-up every day because they do not master time, decision-making, fear and failure, and the day-to-day operations of business.
Personal and private chefs build businesses and wealth when they know who they are and what they want their business to do for them.
Who Do You Think You Are?
I’m not trying to be mean, but being a chef is only part of the picture if you’re going to own a personal chef business. Many people (chefs included) often misidentify as business owners, when in fact they fall somewhere on this scale of entrepreneurship:
Stage One: Wantrepreneur = You have business dreams, ideas, a catchy business name, and clever logo. You’re a positive thinker, big talker, but you don’t take action. You fantasize about the lifestyle you’ll enjoy when the money pours in. So why aren’t you rich yet? You’ve got to move to stage two.
- Wantrepreneur chefs rarely build wealth because they think success is all about their cooking and they fail to take the first step to start their own business.
Stage Two: Soloepreneur = You’re your own boss. Maybe you work for yourself because you were frustrated with your last employer and screamed “Enough! Why am I working for you?” (This is called an entrepreneurial seizure!)
When talented chefs, plumbers, and architects decide to work for themselves, they must add to their expertise of cooking, fixing pipes, and drafting plans a whole new set of skills – those required to start, run, grow, and manage a business. Most solopreneurs get stuck here. Move forward fast because this is the most difficult, costly, and time-consuming place to stay!
- Solopreneur chefs rarely succeed beyond trading their hours for dollars because they know more about cooking than they do about the business of running a business unless they seek qualified help.
Stage Three: Business Owner = Your company makes money even when you’re not working.
Sounds great, right? But to transform your J-O-B into a business you can’t be the only one who can do all the work. Your business will run you until you put down on paper what is in your head for others to access and execute. Master this stage and you will run a business that produces real wealth!
Over the last three decades I’ve helped chefs transform from wantrapreneurs into solopreneur personal and private chefs. And I’ve been there along the way as solopreneurs tackled the fundamentals of business to move away from simply being their own boss to becoming the owner of a purposeful and profitable company.
- Three core difficulties plague every stage of entrepreneurship—time, managing fear and failure, and the fundamentals of daily business.
The question is: Where do you turn for the RIGHT kind of help to build your personal chef business?
The Dream Education You Need Is Out There But Might Be Looking in the Wrong Place
You can achieve your dreams if you just skill-up on business, right? Maybe, but first you’ll have to make a choice that feels more like a nightmare.
You enter the prestigious “University of Solopreneurship” to pick up your textbooks. There are two lines, each touting the path to freedom and prosperity. You must choose which line to stand in. One line overflows with motivated chefs like you waiting for their chance to enroll. The other line has only a handful of chefs standing in its queue. Which line will you choose?
The difference between the two lines is the textbooks they offer. The glossy book sold in the overflowing line is entitled Follow Your Dreams and Success Is Yours! while the less crowded line offers the workbook, Your Ideas and Talent Aren’t Enough to Make You Rich.
You can either make your check out to “The Company of Comforting Lies” or “Disturbing Truths, Inc.” What will it be?
The school of business ownership is tough and fraught with risk. Those most likely to succeed hold a unifying belief:
I’m willing to do everything it takes (even difficult stuff that isn’t fun or glamorous) to grow my business so that it prospers, creating a future for myself, my clients, and those who work alongside me.
Wantrapreneurs buy the hope and promise of a successful business. Solopreneurs invest in the fundamental skills needed to make it so. True solopreneurs know the stakes and improve their odds by directly addressing reality and risk.
The truth is, chef, great food and positive thinking alone isn’t enough to become a private chef, grow a business, and build wealth.
I wouldn’t be a successful coach to chefs if I all I did was blow smoke. I’m the real deal because I can help you get real, know who you are personally and professionally, and help you take the next steps. Great ideas won’t make up for a lack of the fundamental skills you need to run a business. The real answer is right under your nose – expert guidance, a force as strong as steel, and the willingness to learn and follow a proven path.